Monday 14 May 2012

Evaluation- What Have You Learnt From Your Audience Feedback

By creating a facebook page, twitter account and uploading our final music video to YouTube, we were able to recieve feedback much easier using these programs and websites. By uploading our video, we were then able to post it on our Facebook page and Twitter account for others to view from there, rather than going onto the Youtube website to view it.  I have already really analysed audience feedback as I used the analytics on YouTube to help me see where the majority of people were viewing my video to was, which I found to be in all areas of the United Kingdom. Our music video gained a number of views but as youtube accounts were not very popular with my friends and family not very many comments were left on our video, but what we did see a dramatic change in was the number of views that it recieved. The analytics also let me see the main gender and age groups that were watching our video and how they were watching it e.g. Through our facebook page, Twitter account, my blog or just directly from a search on YouTube.


Friday 11 May 2012

Evaluation- In what ways does your media product use, develop, or challenge forms of conventions of real media products? (How does it fit or not fit the genre)

For our A2 course within media this year, we has to create a music video in whichever genre we liked and also create a CD cover, inserts for the album and a magazine advert that would accompany the CD. Both the music video and ancillary tasks had to be based around the same artist/band. Our group chose that we were going to research the typical codes and conventions of the 'pop' genre and look carefully at different artists that are already in the charts.
I worked in a group with Romy and Olivia who were who I was going to work with throughtout the duration of this project. Before researching any further into which artists and song we wanted to create our music video too, we did some further research into Pop music videos, to see the typical codes and conventions that are followed within music videos of this genre. By researching this further it meant we had a much better understanding of the 'Pop' genre and to see what you would typically expect too see within a music video in this genre. We then sat down together as a group to discuss what we would each like to include within our video and think of the best ways we could represent and reflect the genre within our own music video. After having this dicussion we came to the conclusion that we were going to re-create a music video for the song 'Who's Laughing Now' by Jessie J.
Ancillary Tasks Using, Challenging or Developing Codes


I further researched into other Pop music videos and could immediately see there was a balance between narrative and performance shots, especially in the official Jessie J's video- 'Who's Laughing Now'. The narrative continues throughout the video but always cut back to perfomance shots of just Jessie singing in the classroom scene on her own, so we could see that it stuck to the same narrative throughout; which showed a young girl being bullied within a school setting.

By analysing the lyrics of the song further we can soon see that the young girl has proved to beat teh bullying and this is really emphasised within the lines ''Who's Laughing Now'' when she talks about her class friends that were bullying her in the beginning. We found this narrative to be something that we would be able to capture quite well within our own music video and create a high standard music video to fit the codes and conventions of pop music videos.

We filmed a number of shots of our main singer, Olivia, singing in the classroom and made sure we included shots from different angles and showing both mid shots and close ups. We then went on to film Romy, which in our video was the younger Jessie being bullied, in corridor scenes where she was showing that she was 'fighting back' and being 'rebellious'.

PHOTOS OF ANGLES OF LIV
SCREEN SHOTS OF ROMY

We found it quite easy to film what we wanted to show within our music video as we were already in the school setting and the had the props and locations to be able to produce something that showed the narrative very similar to the official music video.

EMBED OFFICIAL
EMBED OURS

We kept the idea of the on-going narrative throughout the video which really fit in with the codes and conventions, but also slightly challenging them at the same time.
By analysing different shot types in other music videos it gave us a much clearer understanding of what we wanted to include within our own music video. By analysing videos within the 'pop' genre I feel we did really well capturing different shots, developing and using the codes and conventions of the genre within our video.

Within my Foundation portfolio, video was something that I didn't chose to produce as I felt I was more confident with producing something using photoshop. Therefore my knowledge was very little of shots as it was something that I brought through with me from my GCSE Media. Therefore I didn't have as great of an advantage as some people may have had within my class. The people that I chose to work with however did have a little bit more knowledge than I did. We attempted many shots that were similar to the official Jessie J video which really challenged the conventions because it was typical shots that we would expect to see. I feel with the shots that we did get to use we really used the codes and conventions well.  

Another way we used the particular conventions of the 'Who's Laughing Now' music video was by using the same amount of actors as what was included within the original video. We found this a bit difficult to achieve as it was hard to get a large amount of people in the same place at the same time. Luckily we managed to arrange a day where we could film some shots with everyone within our media class which really made our first scene in the video look well.

Tuesday 17 April 2012

Magazine Advert

This is our magazine advert that we have produced that advertises our artists album and really compliments the digi pack that we have put together, including a front, back and three inserts. The advert really fits the conventions of other media products that are already on the market as we have included star ratings, opinions at the bottom of the advert and a website to help with further advertising. 







Digi Pack






Sunday 15 April 2012

Photo Shoot For Digi Pack

I have created a contact sheet in photoshop to present my photo's that we have taken for our digi pack. We took a range of different shots to include on the CD cover, inserts and back cover. We stuck to poses that we thought would fit within the conventions of pop music.  

Friday 13 April 2012

Ancillary Task- Magazine Advert Research

I have looked into some magazine album adverts that could help us design our own advert for our music artist and those that are of the same genre to the one we have created our music video too. By looking into what has been included on the adverts and how the photographs have been taken and shown.

Magazine Advert Research

Sunday 8 April 2012

Ancillary Task- CD Covers Research

I have looked into some other CD covers that are within the same genre of our artists that we have chosen to use 'Jessie J'. I have looked at Jessie J, Beyonce, Katy Perry and Rihanna.

Covers Research GEORGIA SKUSE

Friday 30 March 2012

Final Music Video

We have uploaded our music video to youtube so that people are able to view it and give us feedback on what they think of it.

Saturday 3 March 2012

Final Filming day

Our final day of filming was to ensure we had all the shots that we needed for our video to be edited and complete. We filmed the final performance shots with me and Olivia in it, which was also filmed in the corridor of the school. We had to film the small performance shot which was when the two bullies sing 'Oh my god babe your voice is like wow' and we also filmed the bit with the two bullies at the beginning of our  music video.

Wednesday 29 February 2012

More Progress

We have filmed a number of shots that are going to be used for our narrative, we filmed lots of different shots so that we had a range to chose from and to give us more variety when it came to editing our music video together.

We have also gone on to sync our song with our performance shots on our video to progress it a little bit further. We spent a whole media lesson focusing on our narrative shots for the music video. We filmed lots of tracking shots from many different angles to add more variety. These shots were of Romy walking through the corridors to add into the scene where she is angry.

Me and Olivia took it in turns to film but worked together when we were setting up shots and making sure they looked ok. We filmed Romy in the hall which we decided to film so that we had a few more performance shots that we could include within the video because we have found that there is so much narrative that could be filmed which was going to take us much longer than the time that we have been given.

Monday 20 February 2012

Permission

I wrote an email to the music firm that our song was produced by to make sure we had the right to use the song and to make sure they knew that it was only being used for our media coursework and not a profitable reason.  


Sunday 12 February 2012

Editing

Here is an example of the editing that we have been doing to complete our final music video. There are three print screens to show how the video has developed throughout the time we have been editing. You can see how the video has been cut in many different places to show the video is slowly coming together.

When we filmed more footage it had to uploaded onto our editing machine for us then to be able to play around with it and see where it looked good. The red circle on the third slide of this presentation shows all of the clips that have been uploaded which then had to be renamed so we knew which shots were good and which weren't so good and which ones we were going to include in our music video.

Editing Print Screens

Friday 10 February 2012

Progression of filming

We have planned to film the narrative in the classroom with the use of silly string. This is probably one of our most complicated shots because we have a lot of people involved in this part of the music video and to get everyone together in the same place at the same time was proving to be slightly difficult.

When we got on to filming this we had everyone set up in the classroom where we then filmed from many different angles to make sure we had a variety of shots. We also filmed a tracking shot which was going to be used to show the bullying of 'little Jessie'.

We then went on to film an establishing shot of the outside of the school that was going to feature at the very beginning of our video.

Saturday 21 January 2012

Twitter/Facebook

As a production company 'GR Productions' I have decided to set up a Facebook and Twitter page to promote our music video and appeal more to our target audience. This way we can promote our products and as Facebook and Twitter are now very powerful marketing websites which are used by a wide range of companies.

Our twitter page can be found here.
Our Facebook Page can be found here.


Twitter and Facebook

Sunday 15 January 2012

Our Chosen Record Label

After looking into record labels that have already been produced I have decided that for our record label we can use our initials to create a record label. 'GR Productions' is our chosen record label because the G stands for Georgia and the R stands for Romy which is my partner within this production of our music video.

After looking into other record labels we sat down and tried to think of a record label that would sound good for our production but couldn't think of something similar to Sony, Emi, Universal etc. This is why we decided to use our initials for our record label.

This is our record label designed how we would like it too look.

Sunday 8 January 2012

Narrative Pitch

We have a range of things that we can film for a narrative and because the song that we have chosen takes place within a school we have access to film around the school building. We are planning to stick to the same sort of narrative that is used with the official music video.

There are many shots that have been used throughout the vide which we are looking to include within our music video that we make.

The narrative includes little Jessie destroying the school as she is being bullied in her class, but the lyrics then go on to show that she fights back and she is happy like when she sings 'Who's laughing now'

At the end of the video all the students come together and are happy, we are still yet too decide whether we are going to include this within our video.

Friday 6 January 2012

Performance Pitch

We have looked closely at Jessie J's music video for Who's Laughing Now and figured out to stick to the codes and conventions to fit the song all of our performance shots of our main singer will take place in the classroom sticking to the setting where the official video is set.

We have Olivia singing the main performance shots in the classroom and because our music video is set in a school and to fit in with the codes and conventions we have kept it so we have a 'Big Jessie' and 'Little Jessie' There are a few shots that we are hoping to film of Romy singing just like it appears in the music video although many of her shots are narrative.

We are hoping to use a variety of shots so that we can add performance shots throughout our music video.